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Starting from a piece of underwear, how "NEIWAI Inside and Outside" moves towards a lifestyle brand | Multidimensional Link _ Liu Xiaolu

Original title Starting from a piece of underwear how "NEIWAI Inside and Outside" moves towards a lifestyle brand | Multidimensional Link March 5 2021 Duowei Haituo No1043 This article is 8460 words recommended reading time 14 ~ 15 minutes Since the founding of Neiwai Liu Xiaolu has made it more clear that Neiwai should become a lifestyle brand of intimate clothing belonging to the new middle-class women garment measuring tape providing intimate clothing and peripheral products in line with their lifestyle and living conditions She believes that "brand + channel" can help avoid pure traffic competition at home and abroad and achieve differentiated brand development Such barriers require a lot of time and energy and there is no way to form them quickly through the support of capital Author  More importantly the brand equity and offline channel layout precipitated in the past eight years are regarded by Liu Xiaolu as double barriers to internal and external competition Especially when more and more new brands compete for traffic online the price war may be inevitable "Brand + channel" can help avoid pure traffic competition at home and abroad and achieve differentiated brand development seamstress measuring tape Moreover such barriers require a lot of time and energy and there is no way to form them quickly through the support of capital What kind of lifestyle brand do you want to be in the longer term Liu Xiaolu mentioned two Role Models Lululemon and CHANEL Sports brand Lululemon has led a healthy lifestyle through high-quality products and community single store model has been established both inside and outside and the profit of offline stores has been realized with the national average floor efficiency exceeding 4500 yuan per square meter bra measuring tape  I hope that many years later people will feel that both inside and outside have promoted the transformation of the underwear industry Duowei Haituo Boutique investment banks focusing on global emerging industries Read the original article and start the global high-quality search engine with one click Return to Sohu to see more Responsible Editor tape-measure.com

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